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Estimate materials and costs for any job type. Built for HVAC, plumbing, roofing, electrical, and 30 more trades.
Try the CalculatorVeteran Owned. Built for the Trades.
Your Entire Trade Business.
One AI Platform.
ServicePulse AI helps trade businesses capture more opportunities, respond faster, organize follow-up, track marketing, manage reviews, and see leads, jobs, and revenue from one command center.
Fast Pilot Setup
No Long-Term Contract Required
34+ Trades
Veteran Owned
Lead Response Workflows
Website + Ads Available
One Dashboard
servicepulse.ai/portal
Sample Demo Data
Leads Today
7
Missed Calls Recovered
4
Revenue This Month
$47.8K
Jobs Booked
12
Avg Response Time
24s
Review Score
4.8
Website Health
92
Ad ROAS
4.2x
Upcoming Jobs
8
AI Actions
47
Find Your Trade. See the Platform Built Around Your Workflow.
Plumbers do not run like roofers. Concrete contractors do not sell like HVAC companies. ServicePulse AI adapts the lead capture, workflows, automations, dashboard views, and marketing strategy around your trade.
The Reality
Most contractors do not lose jobs because of bad work. They lose jobs because the business side leaks money.
Missed Calls
Every unanswered call is a potential job handed to your competitor. Leads can disappear fast when no one picks up.
Slow Follow-Up
Slow follow-up gives customers time to call someone else. The longer the wait, the harder it is to win the job.
Scattered Tools
A CRM here, invoicing there, spreadsheets everywhere. Nothing talks to each other, and things slip through the cracks daily.
Weak Online Presence
Your website was built five years ago. Your Google listing has three reviews. Homeowners scroll right past you.
Forgotten Estimates
You sent 15 estimates last month. How many did you follow up on? Most contractors leave thousands on the table every quarter.
No Clear Numbers
You know you are busy, but are you profitable? Without real-time visibility into leads, revenue, and costs, you are flying blind.
Owner Burnout
You are the technician, the sales rep, the office manager, and the CEO. You did not start a business to drown in admin work.
The website gets the lead. The AI captures it. The dashboard runs the rest.
ServicePulse AI helps connect the business side from lead capture through follow-up, operations, and reporting based on plan and scope.
Before ServicePulse
- Missed calls
- Slow replies
- Weak website
- Separate ad agency
- Disconnected CRM
- Estimates forgotten
- Jobs tracked manually
- Reviews not requested
- No clear dashboard
After ServicePulse
- More opportunities captured
- Missed-call workflows configured
- Fast response workflows where enabled
- Website work available through scoped Stoke Media services
- Ads can be tracked to leads where tracking is configured
- CRM updated where configured
- Estimates followed up
- Reviews requested
- Revenue visible in one dashboard
Results depend on configuration, usage, and business context. Not all features are active on every plan.
Platform Results
What the dashboard looks like when it's working.
Real metrics. Real visibility. One platform tracking everything from lead capture to revenue.
247
Leads Captured
+34% this month
89
Jobs Booked
from 3 sources
$142K
Revenue Tracked
attributed to campaigns
156
Reviews Generated
4.8 avg rating
Illustrative example based on typical ServicePulse AI client metrics. Individual results vary based on trade, market, and configuration.
One Platform. Every Engine Your Trade Business Needs.
ServicePulse AI connects lead capture, follow-up, operations, visibility, payments, marketing performance, automations, and intelligence into one dashboard as plan features, integrations, and scoped services are enabled.
Platform engines, AI workflows, dashboards, and integrations vary by plan, configuration, and scoped implementation. Scale includes lead capture, AI voice, reviews, and full operations. Command Center and Enterprise unlock AI Command Center, content generation, and multi-location intelligence.
Lead Capture Engine
Help reduce missed opportunities. Calls, texts, forms, and ad clicks can be captured and routed.
- AI phone answering
- Missed-call text-back
- SMS & form capture
- Live chat widget
- Online booking
- Ad lead routing
- Unified lead inbox
- Instant notifications
Operations Engine
Run jobs, crews, schedules, and dispatch from one place. No spreadsheets, no guesswork.
- Job management
- Crew scheduling
- Dispatch board
- Customer database
- Equipment tracking
- Fleet management
- Service agreements
- Time tracking
Sales & Finance Engine
From estimate to invoice to payment. Close faster, get paid faster, know your margins.
- Estimates & proposals
- Digital invoicing
- Online payments
- Deposit collection
- Job costing
- Margin tracking
- Accounting-ready exports
- Financing options
Growth Engine
Your website, ads, SEO, and outreach can connect to the dashboard for unified tracking.
- Conversion-focused website
- Google Ads tracking and attribution (management through Stoke Media)
- Meta Ads tracking and attribution (management through Stoke Media)
- Local SEO optimization
- Landing pages
- Email campaigns (where enabled)
- Referral programs
- Reactivation campaigns (where enabled)
Visibility Engine
Review website health, review score, local rankings, and competitor gaps at a glance.
- Site Vitals dashboard
- Website health score
- GBP visibility tracking
- Review monitoring
- Local SEO signals
- Competitor analysis (when scoped)
- Missed revenue alerts
- Monthly performance reports
Intelligence & Automation Engine
AI-assisted insights and recommendations to help surface what needs attention.
- AI business insights
- Business health score
- Automated reports
- Smart alerts
- Workflow automations
- AI follow-up sequences
- Owner recommendations
- Advanced analytics (where available)
The dashboard is the business end.
The ServicePulse AI dashboard is designed to bring leads, jobs, customers, invoices, reviews, campaigns, and financials into one place where workflows are connected.
Dashboard modules appear based on plan, connected data, integrations, and configured workflows.
Command Center
DashboardInsightsReportsAI Advisor
Lead & Communication
LeadsVoiceConversationsSMS ConfigOnline Booking
Operations
JobsCrewScheduleDispatchCustomersEquipmentFleetTime Tracking
Sales & Finance
EstimatesProposalsAgreementsInvoicesPaymentsJob CostingAccounting
Growth
ReviewsReactivationRemindersEmail MarketingReferralsStoke MediaCampaigns
Visibility
Site VitalsOnline ScoreCompetitorsWebsite AuditLocal SEO
System
CRMInventoryIntegrationsTeamNotificationsClient HubSettings
Implementation & Launch. Working every day after that.
1
Configure the Front Door
Calls, forms, CTAs, lead capture, and tracking where enabled. Website and landing page work available through scoped Stoke Media services.
Your lead capture goes live with call tracking, forms, and CTAs built for your trade. Website and landing page work is available through scoped Stoke Media services.
2
We Connect the Command Center
Leads, phone, SMS, CRM, schedule, jobs, estimates, invoices, reviews.
Every system connects into one dashboard so nothing falls through the cracks and your team has one place to work.
3
Lead Workflows Get Organized
Calls, texts, forms, chats, ad leads captured, qualified, followed up.
AI agents help respond, qualify leads, and route them to your team where configured. Fewer missed calls, fewer forgotten follow-ups.
4
Your Team Runs the Work
Jobs, schedules, crews, customers, estimates, invoices, equipment.
Your crew manages day-to-day operations with scheduling, dispatch, estimates, invoicing, and customer management built in.
5
The Platform Shows What to Fix Next
Missed revenue, slow responses, unpaid invoices, weak campaigns.
AI-assisted insights can surface potential issues based on connected data. Recommendations are directional.
Every engine your trade business needs.
Get found by the customers already searching.
Your website, local listings, and ads work together so your trade business shows up first.
Website Built for Your Trade (through Stoke Media when scoped)
Fast, mobile-first site designed to convert visitors into leads.
Local SEO implementation when scoped
Rank higher in your service area with optimized local search signals.
Google Business Profile
Managed listing with photos, posts, and review responses.
Landing pages when scoped
Dedicated pages for each service and location you cover.
Managed Google & Meta Ads when scoped
Targeted campaigns that put your business in front of ready buyers.
Social content when scoped
Consistent posting to build trust and stay top of mind.
Site Vitals Score
Real-time health check on speed, SEO, and conversion rate.
Competitor Tracking
See how your online presence stacks up against local competitors.
Most tools manage part of the business. ServicePulse AI connects the pieces, as plan features and scoped services are enabled.
Receptionist
Answers calls, but does not run your marketing, CRM, jobs, reviews, estimates, invoices, and reporting.
Marketing Agency
Runs ads or websites, but may not connect booked jobs, invoices, reviews, and follow-ups.
CRM
Stores leads, but may not answer calls, run ads, schedule crews, manage reviews, or track job profitability.
Field-Service Software
Helps manage jobs, but usually does not build your website, run marketing, recover missed calls, and guide the owner with AI insights.
Spreadsheets / Manual Admin
Cheap until missed leads, forgotten estimates, late invoices, and owner burnout cost more than software ever would.
ServicePulse AI
One AI platform for lead capture, marketing, CRM, operations, estimates, payments, reviews, automations, and business intelligence — as plan features and scoped services are enabled.
What is available in ServicePulse AI (based on plan and scope)
24/7 call answering
Missed-call text-back
AI SMS response
Website chat
Online booking
Lead inbox & CRM
Sales pipeline
Customer management
Website built for you (when scoped)
Google Ads tracking, attribution, and reporting (management through Stoke Media)
Meta Ads tracking, attribution, and reporting (management through Stoke Media)
Local SEO (when scoped)
Google Business Profile
Landing pages
Email campaigns (where enabled)
Social media content (when scoped)
Review automation
Referral tracking
Lead reactivation (where enabled)
Job tracking
Crew management
Scheduling & dispatch
Estimates & proposals
Invoices & payments
Equipment tracking
Fleet tracking
Time tracking
Job costing
Site Vitals audit
Competitor tracking
AI business intelligence
Workflow automations
Owner dashboard
Monthly reporting
Done-for-you setup
Know how your business looks before the customer ever calls.
Most contractors have no idea what their website, SEO, reviews, and online presence actually look like to a homeowner searching for help. The Site Vitals audit reviews key front-of-house signals and highlights areas that may need attention.
Website Health Score
Overall performance, speed, and reliability of your site.
Mobile Score
How your site performs on the devices your customers actually use.
SEO Score
Whether Google can find, index, and rank your pages.
Google Business Profile Score
Completeness and optimization of your GBP listing.
Review Score
Your online reputation across Google, Yelp, and more.
Local Visibility
How often you appear in local search and map results.
Competitor Comparison
How you stack up against other contractors in your area.
Directory Presence
Whether your business info is consistent across 50+ directories.
Potential Revenue-at-Risk Estimate
A directional estimate of potential revenue at risk based on available signals and assumptions.
Priority Fixes
The top issues to fix first for the biggest impact.
Monthly Progress
Track improvements over time with monthly re-scans.
Scores and estimates are directional. They highlight potential areas for improvement and should not be treated as guarantees.
Marketing connected to booked jobs, not vanity metrics.
Most agencies show you impressions and clicks. ServicePulse AI connects campaigns where tracking is configured, from ad click to lead to booked job, so you can see what is working and where to invest.
Website Builds
Fast, mobile-first sites built to convert visitors into leads. Scoped through Stoke Media.
Landing Pages
Dedicated pages for every service, city, and campaign.
Google Ads
Search and local service ads managed for booked jobs, not clicks. Scoped through Stoke Media.
Meta Ads
Facebook and Instagram campaigns that reach homeowners in your area. Scoped through Stoke Media.
Retargeting
Stay in front of visitors who did not convert the first time. Available when scoped through Stoke Media.
Local SEO
Rank in Google Maps and local search for your service area. Scoped through Stoke Media.
Social Posts
Consistent social media content that builds trust and visibility. Available when scoped through Stoke Media.
Email Campaigns
Automated emails that nurture leads and reactivate past customers. Available where enabled by plan.
Lead Reactivation
Re-engage old leads and past customers who never booked. Available where enabled by plan.
Campaign Reporting
Clear dashboards showing what is working and what is not. Available where enabled by plan.
Cost Per Lead
See what you are paying for leads, where tracking is configured.
Cost Per Booked Job
Track ad spend through to a booked and invoiced job, where tracking is configured.
ROAS
Return on ad spend tied to real revenue, not vanity metrics. Where tracking is configured.
Growth workflows can help follow up and improve visibility. Managed marketing is scoped through Stoke Media. Marketing results vary. No rankings, leads, revenue, or ad performance are guaranteed.
AI that works inside the business, not beside it.
11 configurable AI workflow agents available by plan and scope. They can respond to leads, summarize calls, flag urgent jobs, draft follow-ups, recommend actions, help with estimates, request reviews, analyze campaigns, and show owners what needs attention.
Lead Intake Agent
Helps capture and route leads where configured.
SMS Response Agent
Responds to texts with context-aware, on-brand messages.
Voice Intake Agent
Supports voice workflows where enabled, gathering details and booking appointments.
Call Summary Agent
Summarizes every call with key details and next steps.
Sales Follow-Up Agent
Follows up on open estimates and proposals automatically.
Estimate Assistant
Helps build accurate estimates from your service catalog.
Review Agent
Requests reviews after jobs and responds to new ones.
Marketing Agent
Analyzes campaigns and recommends where to spend next.
Site Vitals Agent
Monitors website health, speed, and SEO performance.
Business Intelligence Agent
Surfaces trends, risks, and opportunities from your data.
Automation Builder Agent
Creates and manages workflow automations across the platform.
Every agent follows your business rules, service area, availability, escalation rules, pricing limits, and approval settings. Key actions are logged where enabled, and automation follows configured permissions and guardrails.
Built around the numbers owners actually care about.
The dashboard should not bury owners in reports. It should show what happened, what is happening, and what needs action next.
Sample Dashboard Metrics
127
Leads Captured
Sample data
34
Missed Calls Recovered
Sample data
< 2 min
Average Response Time
Sample data
89
Appointments Booked
Sample data
74
Estimates Sent
Sample data
51
Estimates Won
Sample data
$184K
Revenue Booked
Sample data
$162K
Revenue Collected
Sample data
$22K
Open Invoices
Sample data
42%
Job Margin
Sample data
4.8
Review Score
Sample data
91
Website Health Score
Sample data
$3.2K
Ad Spend
Sample data
$25
Cost per Lead
Sample data
$38
Cost per Booked Job
Sample data
87
Business Health Score
Sample data
Metrics shown are sample data for illustration. Dashboard metrics depend on plan, configuration, connected data, and business performance.
FRANCHISE OWNERS
Stuck With Corporate Software That Doesn't Generate Revenue?
ServicePulse AI works alongside Pool Brain, ServiceTitan, and other franchise-required platforms. We handle what they don't — AI voice answering, automated follow-ups, review generation, and lead nurture. Franchise-compliant. No FDD conflicts.
See the platform in action.
Walk through the full ServicePulse AI dashboard. Leads, jobs, estimates, invoices, reviews, marketing, AI insights. Explore the guided demo.
Pricing
Simple platform plans. Serious business impact.
ServicePulse AI is priced around the size, complexity, and growth stage of your trade business. Start with the core platform, then expand where the ROI makes sense.
Every plan starts with a 7-Day Risk-Free Pilot. No long-term contracts. Setup timing varies by plan. Cancel anytime.
MOST POPULAR
Scale
For growing teams that need full operations — jobs, scheduling, crews, estimates, invoices, marketing, and reporting.
Starting at $1,997/mo
Implementation & Launch: $7,500–$15,000
- Lead inbox + missed-call text-back
- AI SMS auto-reply
- AI Voice agent (inbound + outbound)
- Review automation
- Online booking widget
- Customer database + CRM
- Appointment reminders
- Customer surveys
- Dashboard + analytics
- Drag-and-drop scheduling
- Dispatch + route optimization
- Crew management + commissions
- Estimates, proposals, and invoices
- Online payments (Stripe)
- Service agreements
- Equipment + time tracking
- Job costing + profitability
- Customer portal
- Email marketing + reactivation
- Referral program
- CRM pipeline
- Advanced reporting
- Up to 15 users
- Priority support
Best for
HVAC teamsRoofing companiesFoundation repairMulti-crew plumbingElectrical contractors
Command Center
The full AI-powered platform — operations, marketing automation, AI Command Center, content generation, multi-location, and enterprise reporting.
Starting at $4,997/mo
Implementation & Launch: $15,000–$25,000
- Everything in Scale
- AI Command Center (natural language ops)
- AI image generation (OpenAI)
- AI video generation (HeyGen)
- Multi-location dashboards
- Fleet management
- QuickBooks + accounting sync
- Inventory management
- Site Vitals + SEO monitoring
- Google Ads + Meta Ads tracking, attribution, and reporting
- Advanced integrations + API access
- Developer tools + webhooks
- Executive dashboards
- Up to 50 users
- Dedicated success manager
Best for
Serious operatorsHigh-ticket tradesCompanies with real ad spendGrowth-minded contractors
Enterprise
For larger contractors, franchises, multi-location operators, and construction organizations. Custom implementation, SSO, advanced permissions, multi-location dashboards, dedicated account team, and custom integrations. Custom pricing.
All plans include a 7-day pilot path. Setup, usage, ad spend, payment processing, custom implementation, data migration, advanced AI voice, managed ads, website rebuilds, SEO content, and custom integrations may be scoped separately. A percentage of every ServicePulse AI sale supports the ServicePulse Foundation Program, helping veteran-owned trade companies.
Need more horsepower? Expand the platform.
Every trade business is different. Platform Expansions let ServicePulse AI grow with you without turning the platform into disconnected tools.
Website Build (Starter Site)$3,500–$6,500
Website Build (Growth Site)$7,500–$12,500
Website Build (Custom / Multi-Location)$15,000+
Landing Pages$750–$2,500/page
Managed Google Ads$1,000–$3,500/mo + ad spend
Managed Meta Ads$750–$2,500/mo + ad spend
SEO Content (Basic)$750–$1,500/mo
SEO Content (Growth)$1,500–$3,500/mo
SEO Content (Competitive)$3,500+/mo
GBP Optimization & Posting$500–$1,500/mo
Social Media Management$500–$1,500/mo
Video ProductionCustom quote
Additional Location (Platform Only)$250–$750/mo
Additional Location (With Marketing)$750–$1,500/mo
Additional Phone Line / Tracking Number$50–$150/mo + usage
Advanced Automations$750–$2,500 setup
Advanced AI Voice Setup$1,500–$5,000
Site Vitals Monthly Monitoring Add-On$99–$299/mo
Competitor Tracking Add-On$199–$499/mo
Dedicated Account Manager$750–$2,500/mo
Data Migration$1,500–$15,000+
Custom Integration$2,500–$25,000+
Custom Reporting / BI$1,000–$7,500
Final pricing depends on scope, locations, workflow complexity, integrations, content volume, and implementation requirements.
Most contractors are already paying for ServicePulse AI without realizing it.
Through missed calls, forgotten estimates, weak follow-up, wasted ad spend, unpaid invoices, and owner burnout. If the platform helps recover one missed job, follow up one forgotten estimate, or prove one campaign is wasting money, it can pay for itself. This is not a revenue guarantee.
Example Outcomes
Example Outcome Scenarios
Fictional examples showing types of problems ServicePulse AI is designed to help organize.
“After-hours calls used to go straight to voicemail. With ServicePulse, missed-call workflows helped us follow up faster and book jobs that might have gone to a competitor.”
HVAC Company Owner
Example HVAC Business
HVAC
“Automated text-back and review requests helped us respond faster and grow our online reputation. We started seeing more repeat customers and referrals.”
Plumbing Company Owner
Example Plumbing Business
Plumbing
“Running a crew and answering the phone at the same time was impossible. Now the dashboard keeps lead follow-up and job tracking organized in one place.”
Roofing Company Owner
Example Roofing Business
Roofing
“Having the website, ads, and lead inbox connected in one platform made it easier to see what was working and where leads were coming from.”
Electrical Contractor
Example Electrical Business
Electrical
“The estimate workflow and review automation saved our team hours of manual work each week. Everything is more organized now.”
Foundation Repair Owner
Example Foundation Business
Foundation Repair
Veteran owned. Built different.
Built by a 21-year Army veteran who ran construction crews and manages facilities for a living. Not a tech startup guessing at what contractors need.
ServicePulse AI is built for trades businesses, by someone who has been in the field. The discipline, accountability, and systems mindset behind this platform come from decades of leading teams and managing operations under pressure.
Veteran Owned
Built in Texas
Built for the Trades
Systems-Driven
Accountable
Straightforward
Strong Support
A percentage of every ServicePulse AI sale supports the ServicePulse Foundation Program, helping veteran-owned trade companies get access to the tools and systems they need to grow.
Free Tools
Free tools to grow your trade business
No login required. No credit card. Just value.
Free Tool
Free Site Vitals Audit
See how your business looks online. We check Google, Yelp, Facebook, and 5 other platforms in under 2 minutes.
Run Free Audit
Live Demo
Walk through the full portal. See every feature, every page, every tool. Switch between 8 different trades.
Explore the Demo
ROI Calculator
See how much revenue you are leaving on the table from missed calls. Enter your numbers and get the math.
Calculate Your ROIQuestions
Frequently Asked Questions
No. Call answering and missed-call text-back are part of the lead capture layer. ServicePulse AI is a platform that can connect lead capture, CRM, follow-up, operations, reviews, visibility, and AI automation based on plan and scope.
CRM is one part of the platform. ServicePulse AI can also support calls, SMS, follow-up, scheduling, jobs, payments, reviews, and business intelligence based on plan, configuration, and scope.
Stoke Media is the in-house marketing division of ServicePulse AI. Website builds are available through scoped Stoke Media services. Tracking, conversion paths, and dashboard visibility can connect where configured. Full website projects are scoped separately unless expressly included in a signed agreement.
Managed Google Ads and Meta Ads are available through scoped Stoke Media services. Ad spend is separate. Campaign tracking and reporting can connect to the ServicePulse AI dashboard where tracking is configured.
Yes. Your current number can be forwarded or connected depending on setup.
Most clients can begin setup within 48 hours after onboarding details are complete. Larger builds take longer and are scoped separately.
ServicePulse AI supports 34+ trades, including HVAC, plumbing, roofing, electrical, concrete, foundation repair, painting, excavation, landscaping, pest control, garage doors, flooring, septic, irrigation, pool service, tree service, remodeling, framing, and more.
Yes. ServicePulse AI can work alongside existing tools, but many clients use it to replace disconnected systems over time.
Yes. The dashboard is the business end of the platform. It is where leads, calls, jobs, estimates, invoices, reviews, campaigns, reports, and AI insights come together. The public demo may use sample data for illustration.
Traditional field-service software focuses on operations after a lead is entered. ServicePulse AI connects lead capture, AI voice agents, follow-up automation, full operations, reviews, marketing, and an AI Command Center in one platform. Companies like ServiceTitan charge enterprise prices for features we include at a fraction of the cost — plus AI capabilities none of them offer.
Stop losing jobs to missed calls,
slow follow-up, and scattered tools.
ServicePulse AI gives trade businesses one platform to get found, capture more opportunities, book more jobs, run operations, collect payments, grow reviews, and see the numbers.
Flexible pilot path. Setup can start fast. Built for 34+ trades.