AI With Rules, Not Guesswork

AI That Works Insidethe Business, Not Beside It.

The AI does not replace your business judgment. It helps make sure fewer things slip through the cracks. Every action follows configured rules. Important decisions stay in your hands.

AI Command Center features vary by plan, configuration, integrations, and scoped implementation. AI voice, advanced automations, invoicing, dispatch, and custom integrations may require Scale, Command Center, Enterprise, or a scoped expansion.

7 AI-Powered Features + Smart Automations
Configurable Business Rules
Human Approval Mode

What the AI Can Help With

What the AI Can Help With

Capabilities vary by plan, setup, and configuration. Every capability listed here is configurable. Turn anything on or off. Set the rules. The AI executes within your boundaries.

Supports AI voice and call capture workflows where enabled by plan and configuration
Sends fast SMS or email follow-up through configured workflows
Sends review requests where review workflows are enabled
Supports appointment request, scheduling, and reminder workflows where enabled
Supports invoice and payment-link workflows where invoicing modules and payment integrations are enabled
Surfaces lead, job, and pipeline activity in dashboards where data is connected
Supports Site Vitals and visibility workflows by surfacing website, local SEO, review, and competitor signals where enabled
Website content, SEO implementation, and ad management are available through scoped Stoke Media services
Supports campaign visibility and reporting where ad accounts and tracking are connected
Compiles performance summaries from connected data sources
Routes urgent leads or customer requests to the right person based on configured rules

What AI Does Not Do Without Rules

Clear boundaries. No exceptions.

AI without limits is a liability. These are hard boundaries the AI will never cross unless you explicitly configure rules that allow it.

Commit to a price, estimate, or binding quote without pre-approved rules
Schedule outside your defined service hours or territory
Send messages outside approved templates, rules, and guardrails
Access or store customer payment card information
Override a decision made by a human team member
Contact a customer who has opted out of communication
Make promises about timelines, warranties, or guarantees

Business Rules

You configure the rules. The AI follows them.

Every business is different. These configurable settings let you define exactly how the AI operates for your specific trade, market, and team.

Service area boundaries

Define zip codes, cities, or mile radius for each service type

Operating hours

Set when AI can book, call, and message on your behalf

Lead routing rules

Route by job type, location, team member, or round-robin

Follow-up cadence

Set how many times and how often AI follows up on open leads

Review request timing

Choose when review requests go out after job completion

Escalation thresholds

Define what triggers immediate human notification

Message templates

Approve every SMS and email template before it is used

Pricing guardrails

Set price ranges AI can reference or block pricing entirely

AI Features & Automations

7 AI-powered features. 5 smart automations.

AI features use Claude to understand context and generate intelligent responses. Automations follow your configured rules and templates. Both work together to run your business operations.

AI Voice Agent

AI

AI-powered voice agent handles inbound calls, collects lead info, classifies urgency, and routes emergencies based on your rules.

AI SMS Response

AI

AI reads and responds to customer text messages using Claude, following your tone and business rules. Keeps conversations going 24/7.

AI Lead Scoring

AI

Automatically scores every new lead based on source, urgency keywords, contact info, and recency so you know who to call first.

AI Business Advisor

AI

Analyzes your leads, jobs, reviews, and revenue data to generate actionable recommendations powered by Claude AI.

AI Revenue Leak Analysis

AI

AI-powered analysis that identifies where you are losing money — missed calls, slow follow-ups, unconverted leads.

AI Site Vitals Analysis

AI

AI analyzes your website performance, SEO, page speed, and competitor signals to find visibility improvements.

AI Review Response Drafts

AI

AI drafts professional responses to your Google reviews so you can reply quickly with one click.

Automated Follow-Up

Auto

Sends fast SMS or email follow-up through configured workflows and templates.

Appointment Automation

Auto

Automated booking, confirmation, reminders, and appointment request workflows based on connected calendar and availability rules.

Review Request Automation

Auto

Automatically sends review requests after completed jobs on your configured schedule.

Invoice Automation

Auto

Automated invoice and payment-link workflows where invoicing modules and payment integrations are enabled.

Smart Escalation

Auto

Rule-based detection of urgent situations that routes to your team based on configured triggers.

Escalation Rules

13 Escalation Triggers That Help AI Know When to Step Back

The AI knows when to step back. These triggers are active by default and can be customized to match your business.

Customer mentions an emergency (flooding, gas leak, no heat)
Lead requests a callback from a specific person
Customer expresses frustration or dissatisfaction
Job value exceeds your defined threshold
Customer asks about warranties, legal, or insurance
AI confidence score drops below your set minimum
Customer requests to speak with a human
Repeat customer with high lifetime value contacts you
Lead comes from a referral source you flagged as priority
Customer disputes an invoice or charges
Message sentiment is classified as negative
Customer mentions a competitor by name
Any situation outside the AI knowledge base

Human Approval Mode

Not ready to let AI run fully autonomous? Turn on Human Approval Mode for any agent or action. The AI drafts the response, books the tentative appointment, or generates the invoice. You review and approve before it goes out.

Many businesses adjust automation levels as they gain confidence. Approval mode is always there if you want it. No judgment. No pressure. Your business, your pace.

  • Available for supported AI agents and automated actions
  • Approve from your dashboard or via mobile notification where enabled
  • Set approval mode per workflow or agent where supported
  • Review AI draft messages before they are sent
  • Approve tentative bookings before confirmation goes to customer
  • One-click approve or edit and approve

AI Visibility

Key AI actions are visible in your dashboard based on plan, data retention settings, and connected integrations. No black boxes. No mystery automations you cannot inspect.

The AI Command Center gives you visibility into agent activity, action queues, escalations, and performance metrics where enabled.

  • Activity feed showing key AI actions
  • Agent status dashboard with health indicators where enabled
  • Message preview for outbound AI communications where supported
  • Escalation log with resolution tracking
  • Performance metrics by agent, channel, and time period where data is available
  • Exportable activity reports where supported by plan and retention settings

AI Setup Process

Seven steps from intake to launch.

Every AI deployment follows a structured onboarding process so the system matches your business before it goes live.

01

Business Intake

We learn your trade, services, service area, team structure, and current tools.

02

Workflow Mapping

We map your lead-to-cash workflow and identify where AI fits into each step.

03

Message Rules

You approve every SMS template, call script, and follow-up cadence before anything goes live.

04

Guardrails

Pricing limits, escalation thresholds, service area boundaries, and operating hours are configured.

05

Channel Setup

Phone numbers, SMS, email, web forms, and integrations are connected and tested.

06

Testing

We run test leads through every workflow and review every AI response with you before launch.

07

Launch

The system goes live with Human Approval Mode available for any agent or action you want to review first.

AI Across the Platform

AI touches every part of the operation, where configured.

The AI layer is not a standalone product. It connects across the platform wherever you choose to enable it.

Lead Capture

AI responds to inbound calls, texts, and form submissions based on your rules.

Operations

Scheduling, dispatch, job tracking, and estimate follow-ups with AI assistance, where configured.

Stoke Media

Campaign visibility and reporting where connected. Managed campaigns, ads, and content are scoped through Stoke Media.

Site Vitals

Visibility diagnostics for website, reviews, local SEO, competitors, and conversion paths where enabled.

Mobile

Field crew notifications, job details, and AI-assisted communication from the truck.

Customer Portal

Self-service booking, estimate approval, invoice payment, and communication.

Integrations

Connects to your existing tools and data sources, depending on setup and plan.

Compliance and Consent

ServicePulse AI is designed to support compliance with SMS, call recording, and marketing communication regulations. Consent collection, opt-out handling, and message frequency controls are built into the platform.

You are responsible for ensuring your use of the platform complies with all applicable laws, including TCPA, CAN-SPAM, and state-level regulations. ServicePulse provides the tools to help you stay compliant, but compliance depends on how the platform is configured and used.

  • SMS opt-in and opt-out handling built into every text workflow
  • Call recording disclosure configurable by state and preference
  • Marketing messages require customer consent before sending
  • Message frequency limits configurable per contact and campaign
  • Customer communication preferences respected across all channels
  • Audit logs available for all AI-initiated communications

See the AI in Action.

Explore the demo to see sample AI workflow data, escalation queues, lead activity, and dashboard visibility. Then start a 7-day pilot to test configured workflows against your actual business process.

Get Revenue Leak Report

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