Simple Plans.
Serious Business Impact.
Each platform level matches a stage of business complexity. Start where the biggest leak is, expand where the ROI makes sense.
ServicePulse AI pricing is built on four layers: platform plan, setup, usage, and expansions. Plans start at $1,997 per month. This structure exists so you only pay for what your business actually needs, and scope is always clear before anything launches.
Why pricing works this way
ServicePulse AI is not priced like a basic app because it is not a basic app.
It is a platform that connects lead capture, follow-up, CRM, operations, reviews, marketing visibility, and reporting for trade businesses. That scope requires real setup, real configuration, and real support.
Platform Plan
Your monthly base. Covers platform features, support, and access for your tier.
Implementation & Launch
One-time onboarding. Workflow design, platform setup, integrations, automations, testing, and launch support.
Usage
Reasonable usage is included. High-volume SMS, phone, AI, and email may be billed separately at published rates.
Expansions
Add capabilities when they make sense: AI voice, managed ads, website builds, integrations, locations, and more.
Choose the platform level that fits your business
Every plan is month-to-month. No long-term contracts. Upgrade, downgrade, or add expansions at any time.
Scale
For growing teams that need full operations — jobs, scheduling, crews, estimates, invoices, marketing, and reporting.
or $21,568/year (save 10%)
Implementation & Launch: $7,500 - $15,000
- Lead inbox + missed-call text-back
- PulseRespond (AI SMS auto-reply)
- PulseVoice (AI voice agent)
- PulseReviews (review automation)
- Online booking widget
- Customer database
- Appointment reminders
- Customer surveys
- Drag-and-drop scheduling
- Dispatch + route optimization
- Crew management + commissions
- Estimates, proposals, and invoices
- Online payments (Stripe)
- Service agreements
- Equipment + time tracking
- Job costing + profitability
- Customer portal
- Email marketing + reactivation
- Referral program
- CRM pipeline
- Advanced reporting
- Up to 15 users
- Priority support
Command Center
The full AI-powered platform — operations, marketing automation, AI Command Center, content generation, multi-location, and enterprise reporting.
or $53,968/year (save 10%)
Implementation & Launch: $15,000 - $25,000
- Everything in Scale
- PulseCommand (natural language ops)
- PulseContent (AI image generation)
- PulseContent (AI video generation)
- Multi-location dashboards
- Fleet management
- QuickBooks + accounting sync
- Inventory management
- Site Vitals + SEO monitoring
- Google Ads + Meta Ads tracking, attribution, and reporting
- Advanced integrations + API access
- Developer tools + webhooks
- Executive dashboards
- Up to 50 users
- Dedicated success manager
Enterprise
White-glove implementation for multi-location operations with custom integrations, dedicated infrastructure, and strategic partnership.
Scoped to your business
Implementation & Launch: Custom
- Everything in Command Center
- Unlimited locations
- Unlimited users
- Custom integrations
- Dedicated infrastructure
- SLA guarantees
- Custom AI workflows
- White-label options
- Data migration
- On-site onboarding
- Quarterly business reviews
- Priority 24/7 support
Annual pricing applies to platform subscription fees only. Implementation & Launch, ad spend, website builds, managed campaigns, SEO programs, custom integrations, and scoped Stoke Media services are billed separately.
Compare Every Feature Across Plans
See exactly what you get at each level. No hidden features, no surprises.
| Feature | Scale | Command Center | Enterprise |
|---|---|---|---|
| Lead Capture & Follow-Up | |||
| Lead inbox | |||
| Missed-call text-back | |||
| PulseRespond (AI SMS) | |||
| PulseVoice (AI voice agent) | In + Out | In + Out | Custom |
| PulseScore (AI lead scoring) | |||
| Online booking widget | |||
| Operations | |||
| Scheduling & dispatch | |||
| Route optimization | |||
| Crew management | |||
| Estimates & invoices | |||
| Job costing & profitability | |||
| Fleet management | |||
| Inventory management | |||
| Marketing & Reviews | |||
| PulseReviews (AI review automation) | |||
| Email marketing & reactivation | |||
| Referral program | |||
| Site Vitals & SEO monitoring | |||
| Google Ads & Meta Ads tracking, attribution, and reporting | |||
| AI & Intelligence | |||
| PulseCommand (natural language ops) | |||
| PulseContent (AI image generation) | |||
| PulseContent (AI video generation) | |||
| Custom AI workflows | |||
| Platform & Support | |||
| Dashboard & analytics | Advanced | Executive | Custom |
| Locations | Up to 3 | Multi | Unlimited |
| Users | 15 | 50 | Unlimited |
| API access & webhooks | |||
| White-label options | |||
| Support | Priority | Dedicated CSM | 24/7 Priority |
Lead Capture & Follow-Up
Lead inbox
Scale
CC
Ent
Missed-call text-back
Scale
CC
Ent
PulseRespond (AI SMS)
Scale
CC
Ent
PulseVoice (AI voice agent)
Scale
In + OutCC
In + OutEnt
CustomPulseScore (AI lead scoring)
Scale
CC
Ent
Online booking widget
Scale
CC
Ent
Operations
Scheduling & dispatch
Scale
CC
Ent
Route optimization
Scale
CC
Ent
Crew management
Scale
CC
Ent
Estimates & invoices
Scale
CC
Ent
Job costing & profitability
Scale
CC
Ent
Fleet management
Scale
CC
Ent
Inventory management
Scale
CC
Ent
Marketing & Reviews
PulseReviews (AI review automation)
Scale
CC
Ent
Email marketing & reactivation
Scale
CC
Ent
Referral program
Scale
CC
Ent
Site Vitals & SEO monitoring
Scale
CC
Ent
Google Ads & Meta Ads tracking, attribution, and reporting
Scale
CC
Ent
AI & Intelligence
PulseCommand (natural language ops)
Scale
CC
Ent
PulseContent (AI image generation)
Scale
CC
Ent
PulseContent (AI video generation)
Scale
CC
Ent
Custom AI workflows
Scale
CC
Ent
Platform & Support
Dashboard & analytics
Scale
AdvancedCC
ExecutiveEnt
CustomLocations
Scale
Up to 3CC
MultiEnt
UnlimitedUsers
Scale
15CC
50Ent
UnlimitedAPI access & webhooks
Scale
CC
Ent
White-label options
Scale
CC
Ent
Support
Scale
PriorityCC
Dedicated CSMEnt
24/7 PriorityImplementation & Launch
Implementation & Launch includes workflow design, platform setup, lead source configuration, automation setup, calendar and payment integrations where applicable, dashboard configuration, testing, team onboarding, and launch support. The range depends on scope.
Scale
$7,500 - $15,000
Command Center
$15,000 - $25,000
Enterprise
$35,000+
Founding client or pilot incentives may reduce Implementation & Launch fees. Ask during your pricing review.
Usage Is Kept Transparent.
Every plan includes reasonable usage for SMS, phone, AI, and email. If your volume significantly exceeds standard levels, additional usage is billed at published per-unit rates with no surprises.
SMS and MMS
Standard volume included. High-volume campaigns or broadcast sends may incur per-message charges at published rates.
Phone and Voice
Inbound and outbound minutes included at standard levels. AI voice agent usage and high call volumes are billed separately.
AI and Email
AI interactions and email sends are included at reasonable levels. Enterprise-scale volumes are priced during scoping.
Add-Ons & Expansions
Bolt on AI-powered capabilities and platform services when they make sense for your business.
AI-Powered Add-Ons
PulseVoice Pro
Advanced AI voice agent setup with custom scripts and multilingual support
$1,500 - $5,000
PulseContent Studio
Custom AI-generated images and video for your brand
Included in Command Center
PulseInsights
Custom reporting dashboards and business intelligence
$1,000 - $7,500
Platform & Marketing Expansions
Website Build or Rebuild
Professional site through Stoke Media
$3,500 - $15,000+
Managed Google Ads
Campaign management + optimization (through Stoke Media)
$1,000 - $3,500/mo + ad spend
Managed Meta Ads
Facebook & Instagram ad management
$750 - $2,500/mo + ad spend
SEO Content Program
Ongoing content + visibility growth
$750 - $3,500+/mo
Campaign Landing Pages
High-converting pages for ad campaigns
$750 - $2,500/page
Advanced Automations
Custom workflow triggers and sequences
$750 - $2,500 setup
Additional Locations
Expand to new markets
$250 - $750/mo each
Data Migration
Move your data from existing systems
$1,500 - $15,000+
Custom Integrations
Connect your existing tools and vendors
$2,500 - $25,000+
Dedicated Account Manager
Named point of contact for your account
$750 - $2,500/mo
Expansion pricing is scope-dependent and quoted after discovery. Ranges shown reflect typical engagements. Your quote may differ based on complexity, integrations, and volume.
What Are Missed Calls and Weak Follow-Up Costing You?
Every trade business has different numbers. The question is whether you know yours. Think through the math for your business, not a generic average.
Think through your numbers:
What is your average job value?
Example: $800, $1,500, $3,200
How many calls do you miss per week?
Example: 3, 7, 12
What percentage of missed calls become lost leads?
Example: 40%, 60%, 80%
How many of those would you have closed?
Example: 1 in 3, 1 in 4
Now calculate:
Missed calls per month x lost-lead percentage = leads lost
Leads lost x close rate = jobs lost
Jobs lost x average job value = monthly revenue walking out the door
Then ask: Does the platform cost less than the revenue I am losing?
For most trade businesses, one recovered job may help cover part or all of a plan depending on your average job value. But your numbers are your numbers. We help you think through this during a pricing review.
Estimates based on your inputs. Results vary by business, market, service type, and execution. ServicePulse AI does not guarantee specific revenue outcomes.
Most Tools Handle Part of the Business.
Answering services answer the phone. Marketing agencies run ads. Field-service software tracks jobs. DIY stacks duct-tape it all together. ServicePulse AI connects the pieces into one platform.
| Capability | ServicePulse AI | Answering Service | Marketing Agency | Field-Service Software | DIY Stack |
|---|---|---|---|---|---|
| Missed-call capture | Maybe | ||||
| Lead follow-up automation | Partial | Maybe | |||
| CRM and pipeline | Scale+ | Maybe | |||
| Review automation | Scale+ | Partial | Add-on | Maybe | |
| Scheduling and dispatch | Scale+ | Maybe | |||
| Estimates and invoicing | Scale+ | Maybe | |||
| Marketing campaigns | Scale+ | Maybe | |||
| Website and SEO | Expansion | Maybe | |||
| Ad campaign management | Expansion | ||||
| AI-powered intelligence | Command+ | ||||
| Single command center | |||||
| No long-term contract | Varies | Varies | Varies |
Missed-call capture
SP AI
Agency
FSM
Lead follow-up automation
SP AI
Agency
PartialFSM
CRM and pipeline
SP AI
Scale+Agency
FSM
Review automation
SP AI
Scale+Agency
PartialFSM
Add-onScheduling and dispatch
SP AI
Scale+Agency
FSM
Estimates and invoicing
SP AI
Scale+Agency
FSM
Marketing campaigns
SP AI
Scale+Agency
FSM
Website and SEO
SP AI
ExpansionAgency
FSM
Ad campaign management
SP AI
ExpansionAgency
FSM
AI-powered intelligence
SP AI
Command+Agency
FSM
Single command center
SP AI
Agency
FSM
No long-term contract
SP AI
Agency
VariesFSM
VariesComparison reflects general category capabilities, not specific vendor features. Actual capabilities vary by provider, plan, and configuration.
Built for Serious Operators
ServicePulse AI is not for everyone. Here is who gets the most value.
Best fit
- HVAC, plumbing, electrical, roofing, and other trade contractors
- Operators tired of losing leads to missed calls and slow follow-up
- Businesses ready to invest in a real platform, not another disconnected tool
- Owners who want operations and marketing connected
- Growing teams that need scheduling, dispatch, invoicing, and crew management
- Companies that want review automation and reputation growth
- Multi-location operators who need centralized reporting
- Operators who value scope clarity and transparent pricing
- Founders and owners who want a long-term technology partner
Not the best fit
- Businesses looking for the cheapest possible option
- Companies that do not answer the phone or follow up on leads
- Operators who are not willing to invest in onboarding and setup
- Businesses expecting magic results without participation
- Very early-stage businesses not ready to invest in systems
- Operators looking for a single-purpose tool like just invoicing or just scheduling
7-Day Pilot
We build your system with a real phone number, real lead capture, real automations, and real follow-up. Use it for 7 days. See the value for yourself.
Pilot Guarantee
If the agreed pilot setup does not help improve lead capture, response visibility, or follow-up clarity, we may refund the first monthly platform fee.
What the refund covers
The pilot refund applies to the first monthly platform fee only. It does not apply to Implementation & Launch fees, usage-based charges, ad spend, third-party subscription or processing fees, or any scope delivered outside the standard pilot agreement. Refund eligibility is determined based on whether the agreed pilot scope was delivered.
Frequently Asked Questions
Clear answers before you commit.
ServicePulse AI is not a single-purpose app. It is a platform that connects lead capture, follow-up, CRM, operations, reviews, marketing visibility, and reporting into one command center. You are replacing multiple tools and getting a system that is built, configured, and supported for your trade business. The pricing reflects the scope, not a per-seat license.
Your plan price covers the platform features listed for that tier. Implementation & Launch, high-volume usage, ad spend, website builds, managed campaigns, SEO programs, custom integrations, and Stoke Media services are scoped and priced separately. Scope is always clear before launch.
No. Website builds and rebuilds are scoped separately through Stoke Media, starting at $3,500 for a starter site. Some plans include visibility tracking and review tools, but full website implementation is quoted based on scope.
No. Google Ads management is a scoped Stoke Media expansion starting at $1,000–$3,500/mo + ad spend. ServicePulse AI can track lead sources and campaign performance when connected, but ad spend and campaign management are separate.
Basic visibility diagnostics through Site Vitals may be included by plan. SEO implementation, content programs, landing pages, and GBP optimization are scoped through Stoke Media.
Implementation & Launch covers workflow design, platform setup, lead source configuration, automation setup, calendar and payment integrations where applicable, dashboard configuration, testing, team onboarding, and launch support. This is not a junk fee — it is real work done by a team that understands the trades.
Scale handles full operations: jobs, scheduling, crews, estimates, invoices, marketing, and reporting. Command Center unlocks the full platform: advanced AI automation, AI Command Center, review workflows, reactivation campaigns, multi-location dashboards, Site Vitals monitoring, ad tracking and attribution, and a dedicated success manager.
Yes. Annual prepay saves 10% on platform subscription fees. Implementation & Launch and scoped services are billed separately.
Yes. Most clients start with Scale and expand as the ROI proves out. You can add expansions, upgrade plans, or add locations at any time. Scope and pricing are always clear before changes go live.
ROI depends on your average job value, call volume, close rate, and follow-up speed. One recovered job may help cover part or all of a plan depending on your average job value. We help you think through the math during your pricing review, but results are not guaranteed. Results vary by business.
ServicePulse AI is an early-stage platform.
We are building in the open with founding clients who want a seat at the table. Not every feature is live yet. Roadmap items are clearly marked. What you see on the pricing page reflects current and near-term scope.
If you are looking for a finished enterprise platform with 10 years of polish, that is not us yet. If you want to help shape what becomes the standard for trade business technology, we would like to talk to you.
Find the plan that protects
your revenue.
Book a pricing review and we will walk through the right fit for your business. No pressure. No long-term commitment. Scope is clear before launch.