SITE VITALS
Find the Front-of-House Gaps Costing Your Trade Business Opportunities.
Site Vitals reviews the front-of-house signals that affect whether customers find, trust, and contact your trade business. It looks at website health, Google Business Profile, reviews, local visibility, competitor gaps, conversion paths, and tracking readiness — then turns the findings into a plain-English action plan inside the ServicePulse AI ecosystem.
Site Vitals is the Visibility Engine inside ServicePulse AI.
The Visibility Engine
The Visibility Engine inside ServicePulse AI.
Site Vitals helps trade businesses understand the front of house: website, Google Business Profile, reviews, local visibility, directory presence, competitor gaps, conversion paths, and tracking readiness.
Visibility Engine
Site Vitals
Finds the front-of-house gaps
Marketing & Media
Stoke Media
Full-service marketing and media for trades
Operations Engine
Operations
Handles the work after the lead comes in
Command Center
Dashboard
Shows what is working, weak, and next
It does not replace ServicePulse AI. It feeds ServicePulse AI. Site Vitals finds the gaps. Stoke Media helps fix and grow them. Operations handles the work. The dashboard shows what needs action next.
Run Your Audit
See where your trade business stands.
Enter your business details below. The initial audit uses available public data and your inputs to generate a plain-English action plan.
What Site Vitals Reviews
9 categories. One complete picture.
Most audit tools only check your website. Site Vitals reviews major front-of-house signals across website, Google, reviews, directories, competitors, conversion paths, and tracking.
Website Health
- Mobile experience
- Speed indicators
- Secure site (SSL)
- Page structure
- Service pages
- Contact clarity
- Calls to action
- Form visibility
- Trust proof
Google Business Profile
- Claimed status where available
- Categories
- Services listed
- Photos
- Reviews
- Posts
- Map presence signals
Reviews & Reputation
- Review count
- Rating
- Recency
- Response patterns
- Competitor comparison
Local Visibility
- City pages
- Service area signals
- Local search presence
- Directory consistency where available
Directory Presence
- Yelp
- Angi
- Thumbtack
- BBB
- Relevant trade directories where available
Competitor Snapshot
- Visible public competitor signals
- Reviews
- Local presence
- Website quality
- CTA clarity
Conversion Paths
- Click-to-call
- Forms
- Booking links
- Emergency CTAs
- Mobile CTA placement
- Trust sections
- Service page clarity
Tracking Readiness
- Call tracking
- Form tracking
- Analytics
- Ad conversion tracking
- Lead source visibility
Priority Action Plan
- Urgent fixes
- Quick wins
- Growth opportunities
- Tracking gaps
- ServicePulse AI next steps
- Stoke Media next steps
What You'll Receive
Your audit covers everything.
A full scan of your website, Google presence, reviews, competitors, and more — delivered to your email.
Website Crawl & Analysis
Every page scanned for titles, meta descriptions, headings, images, forms, mobile friendliness, and security.
Google Business Profile
Is your GBP claimed? Hours listed? Photos uploaded? We check everything that affects Maps visibility.
Reviews & Reputation
Your Google rating, review count, and how you compare to competitors in your area.
Local Competitor Analysis
Who shows up in the Maps pack for your trade? How do their ratings and reviews compare?
Directory Coverage
Are you listed on Yelp, Angi, Thumbtack, BBB, and Facebook? Each missing listing is a missed lead.
PageSpeed & Core Web Vitals
Google Lighthouse scores. LCP, CLS, TBT — the metrics Google uses to rank your site.
Security & Trust Signals
HTTPS, security headers, trust badges, and licensing visibility.
Prioritized Quick Wins
The highest-impact fixes ranked by how much they'll move the needle.
Trade-Specific Audits
The audit changes by trade.
A plumbing company, roofing company, HVAC company, concrete contractor, painter, and commercial maintenance company should not be reviewed with the same assumptions.
Plumbing
- Emergency calls — no after-hours CTA or "emergency plumber" page
- Drain cleaning and water heater pages missing or thin
- Google Business Profile missing service categories
- Only 12 reviews vs top competitor with 87
HVAC
- No-cooling and no-heat pages not targeting seasonal searches
- Replacement estimate CTAs missing from equipment pages
- Tune-up and maintenance agreement visibility weak
- No seasonal campaign readiness for summer or winter
Roofing
- No storm damage landing page for paid campaign traffic
- Roof leak and inspection CTAs not prominent
- Insurance claim content missing entirely
- Competitor has 3x more reviews with higher rating
Electrical
- Panel upgrade and EV charger pages missing
- Generator pages not targeting outage-related searches
- Emergency electrical CTAs buried below the fold
- Local service pages thin or nonexistent
Concrete
- Driveway, patio, and commercial concrete on one generic page
- No project gallery or before-and-after photos
- Site visit CTAs not visible on mobile
- Service area pages missing for surrounding cities
Foundation Repair
- Crack inspection and drainage pages missing
- Pier and beam content not targeting symptom searches
- No trust proof — certifications, warranties, or team photos
- Financing or warranty messaging not visible
Painting
- Interior, exterior, and cabinet painting share one page
- No project gallery with before-and-after proof
- Review trust weak — only 8 Google reviews
- Thumbtack and Angi profiles outdated
Commercial Maintenance
- Facility maintenance pages missing or generic
- No property manager landing page or messaging
- Work request CTAs not designed for account-based clients
- Multi-site service content nonexistent
Example findings for illustration. Your audit results will be specific to your business.
Revenue Leak Detection
Find the leak before the lead ever reaches your team.
Revenue leaks do not only happen after a missed call. They can start earlier — before a customer ever picks up the phone. Site Vitals helps identify these front-of-house leaks so ServicePulse AI can connect the next step.
Customer cannot find you
Local search presence is weak or inconsistent across directories.
Website does not explain the service clearly
Visitors land on your site and leave because they cannot find what they need.
Reviews are weak or outdated
Homeowners choose the business with more recent, positive reviews.
Google Business Profile is incomplete
Missing categories, photos, or hours means Google may show your competitor.
Competitor looks stronger
Better website, more reviews, clearer CTAs — the lead goes to them.
Mobile CTA is hard to find
Click-to-call button buried or forms broken on mobile devices.
Ads send traffic to weak landing pages
Paying for clicks that land on pages without clear next steps.
Calls and forms are not tracked
No way to know which marketing channels are actually producing leads.
Revenue leak estimates are directional planning tools based on assumptions, available data, and user inputs.
Audit First. Then Fix What Matters.
Site Vitals finds the gaps. Stoke Media helps fix them.
The goal is not to create a report that sits in your inbox. The goal is to turn the report into action. Stoke Media helps improve your front of house through website work, SEO content, ads, review workflows, and tracking.
Audit
Run your Site Vitals audit. See where your front of house stands across 9 categories.
Prioritize
Review your action items. Know which fixes have the biggest impact.
Fix
Use Stoke Media inside ServicePulse AI to act on the findings. Or share with your current provider.
Stoke Media can help with:
Implementation work may be included by plan or scoped as a Platform Expansion.
The Full Picture
Site Vitals shows the front of house. ServicePulse AI runs the business side.
Once the lead comes in, ServicePulse AI helps connect lead capture, AI communication, scheduling, jobs, estimates, invoices, payments, reviews, automations, mobile workflows, customer portal, and owner reporting.
Site Vitals helps answer:
- Can customers find you?
- Do they trust you?
- Can they contact you easily?
- Can you track where they came from?
ServicePulse AI helps answer:
- Did the lead get captured?
- Was follow-up handled?
- Was the job booked?
- Was the estimate followed up?
- Was the invoice paid?
- Was the review requested?
- Can the owner see what happened?
How It Works
Start free. Monitor continuously. Act on what matters.
Free Initial Audit
$0
- Website and visibility snapshot
- Google Business Profile signals
- Review snapshot
- Directory presence snapshot
- Competitor snapshot
- Priority action plan
Ongoing Monitoring
Command Center+
- Monthly re-audits
- Score tracking over time
- Competitor movement
- Review alerts
- Tracking readiness
- Priority recommendations
Implementation
Through Stoke Media
- Website fixes and rebuilds
- SEO content
- Landing pages
- Tracking setup
- GBP support
- Review workflows and ads
ServicePulse AI
Available by Plan
- Lead capture and AI workflows
- Operations and scheduling
- Dashboard and reporting
- Invoices and payments
- Customer portal
- Mobile field views
Your visibility score feeds into your Business Health Score.
Inside ServicePulse AI, your Site Vitals visibility data combines with operational metrics — lead response time, review velocity, follow-up rate, close rate — to create one composite Business Health Score.
Available on Command Center plans and above. The free audit gives you the visibility side. The full score requires a ServicePulse AI plan.
Business Health Dashboard
ServicePulse AI tracks everything in one place
Frequently Asked Questions
Yes. The initial audit uses available public data and business inputs. No signup, no credit card, no login required.
The free audit is a one-time snapshot. Ongoing monitoring inside ServicePulse AI tracks your visibility scores, review trends, and competitor changes over time. Available on Command Center plans and above.
No. The free audit works for anyone. Ongoing monitoring, visibility tracking, and acting on recommendations through Stoke Media require a ServicePulse AI plan.
Site Vitals checks real data from public sources: your website, Google Business Profile, review platforms, and directories. Scores are directional and designed to help prioritize improvements. They are not guaranteed ranking predictions.
You can act on the findings yourself, share the report with your current marketing provider, or use Stoke Media inside ServicePulse AI to get help implementing the priority fixes.
Yes. You can run a free audit on any publicly accessible website. Many trade businesses audit their top 2 to 3 local competitors to see where they stand.
Site Vitals identifies the gaps. Stoke Media is the full-service marketing and media company inside ServicePulse AI that helps fix them — websites, SEO content, ads, landing pages, review workflows, and tracking setup.
Site Vitals feeds the front-of-house data into ServicePulse AI. Your visibility scores contribute to your Business Health Score alongside operational metrics like lead response time, review velocity, and close rate.
No. Your audit data is private. We do not share your results, website data, or competitor analysis with anyone.
Site Vitals is built for trade businesses: HVAC, plumbing, roofing, electrical, concrete, foundation repair, painting, excavation, landscaping, commercial maintenance, and more. Each audit adjusts to the trade.
ServicePulse AI is an early-stage platform.
Site Vitals is live and free. Some advanced monitoring features are part of our near-term roadmap and will roll out as the platform grows.
ServicePulse AI is veteran-owned and includes a give-back initiative that sets aside a percentage of sales to support veteran-owned trade companies as the platform grows.
Site Vitals is the Visibility Engine inside ServicePulse AI.
Find out where your business stands.
Free initial audit. No credit card. No login. Scores are directional. Next steps are scoped clearly.